Lessons Learned from Reverie's First Event: We are Human Beings, Doing our Best

Reverie Collective is a full-service event planning company focused on creating sustainable, socially responsible, and community-centred events.

Our mission is to keep love at the heart of every gathering. We thoughtfully design with eco-conscious practices, prioritize local partners, and curate experiences that create forever memories, without unnecessary waste.

Now, let us introduce the brains, voices, souls, and co-founders behind Reverie Collective.

Assetou is our Chief Sustainability and Experience Architect and the driving force between our founders. She is the in-house strategist and storyteller, and leads our sustainable design. From project management to brand development to culturally-rooted event design, Assetou’s work is mindful, regenerative, and beautiful with purpose.

Haley is our Chief Community and Culture Officer, and the heartbeat of our community. She has spent her life bringing people together, from disability support work to event leadership at Saskatoon’s Remai Modern. Haley shapes the emotional tone of every community event, designs meaningful guest experiences, and captures the magic through her camera lens.

Erika is Chief Operations and Content Officer turning ideas into experiences that feel grounded and deeply human. With over a decade of experience working in operations, communications, community leadership, and client services, she builds with curiosity and open-mindedness, reimagining what it means to gather with intention. Joy is her ethos.

Reverie Collective hosted its first event in December 2025, celebrating Erika’s 10 for 90 for Mental Health and helping to fund 75 sessions of therapy for Wirth Hats. Our trio brings together our unique skills, personal stories, and genuine personalities to deliver events with community, love, and sustainability at their core. We are keen learners and vulnerable dialoguers, meaning that every event is an opportunity to evolve. Failures are feedback.

Following 10 for 90 for Mental Health, we wanted to share two lessons that we are taking with us into 2026.

1. It starts with our energy. This event was scrappy and put together in only three weeks with help from our generous community partners. With minimal transition time between our event and the group using the outdoor space before us, we had exactly 0 minutes to regroup before attendees arrived. In a perfect world? We would be ready to welcome our community. We would have walked a lap of the track before the event started, taking deep breaths and grounding into how we wanted every person to feel when they arrived and left. Transition time is the precious time we need to ensure that the emotional tone, energy, and atmosphere of our events stay true to our intention.

   
   

2. The details matter—especially when they reflect our values. We are endlessly grateful for the contributions of our community, allowing us to put 10 for 90 for Mental Health on the calendar in just three weeks. Everything was sponsored and gifted, so all of the ticket proceeds could be donated to charity. With this haste came opportunities to root even deeper into our sustainable values. The event produced a small handful of waste, but ideas have already circulated as to how to eradicate this waste next time. Raising money to help people with financial barriers access therapy? Worth it. Curating events that honour people and the planet? Essential. There is plenty of space for celebration here, and there is always room for improvement.

Where celebration meets purpose,

Your Reverie